According to architect Sheila Bonnell of FRAMe Architecture & Design, "Shiplap is a less formal way of adding interest to a wall and/or dimension to a space. The fact that it has to be installed by hand and that you can feel the craftsmanship, the fact that it is a natural material, that it is textured, it allows you to create a seamless line throughout a space, that it has historic and regional contexts."  Shiplap works because it fits multiple styles from rustic to contemporary.  It’s a design element that mixes things up and creates a focal point in any room. It can add a casual country charm that many customers are gravitating towards.  It’s both casual and classy and adds a dynamic flair to home.  It’s affordable on any budget!